What is an email list and how can you grow it?

If you’re running a business, then you know that email is one of the most effective marketing tools at your disposal. Email allows you to reach your customers directly, and it’s a great way to keep them updated on your latest products or services. Thanks to email list platforms, such as FloDesk, ConvertKit, and MailChimp, today, it’s easier to start and grow an email list.
But what is an email list? And how can you grow it? Here’s everything you need to know about email lists and how you can start growing yours today.

What is an email list?

An email list is simply a list of email addresses that you’ve collected from your customers or website visitors. You can then use this list to send out updates, promotional offers, or other information that you think would interest your audience.
There are a few different ways that you can grow your email list. They include:

Adding a hidden exit intent pop up to your site

Have you ever been mid-scroll on a website when a pop-up appears, asking if you’d like to subscribe to their email list? In recent years, these pop-ups have become increasingly common, and for a good reason. They’re an effective way to grow your email list.

Here’s how they work: most exit intent pop-ups are triggered when a user’s mouse cursor moves toward the top of the screen, indicating that they’re about to leave the site. This prompts the pop-up to appear, giving the user one last chance to subscribe before they go. Because the pop-up appears right as the user is leaving, it’s a highly effective way to capture their attention and grow your list. If you’re looking for a way to boost your email list growth, consider adding an exit intent pop-up to your site.

Offer freebies 

When it comes to growing your email list, providing freebies can be a great way to incentivize sign-ups. After all, who doesn’t love getting something for free? You can entice people to join your list by offering a freebie at sign-up, even if they weren’t previously interested in your brand. And once they’re on your list, you’ll have the opportunity to engage with them regularly and eventually convert them into paying customers.

Of course, not all freebies are created equal. To be effective, your freebie should be directly related to your business and of sufficient value that people will feel like they’ve gotten their money’s worth. For example, if you’re a travel company, you could offer a free travel guide; if you’re an online retailer, you could offer a discount code for their first purchase. Whatever you choose, make sure it’s something that will appeal to your target audience and help you achieve your business goals.

Make use of social media

Like most people, you probably have a social media account or two. And if you’re a business owner, you use social media to promote your products or services. But did you know that you can also use social media to grow your email list? When you include a link to your sign-up form in your social media posts, you make it easy for people to join your list. And the more people who join your list, the more potential customers you have.

In addition, by sharing your emails on social media, you can increase the reach of your marketing efforts. When people see that their friends and colleagues are subscribing to your list, they’ll be more likely to do so. So if you’re looking for a way to grow your email list, consider marketing your list on social media. It’s an effective and easy way to reach new subscribers.

Add sign-ups to your website

Adding a signup form to your website is an effective way to grow your email list. When visitors come to your site, they are typically looking for information or resources that can help them solve a problem. By offering a free newsletter or ebook in exchange for their contact information, you can entice them to subscribe to your list.

Once they’re on your list, you can continue providing them with valuable content that will keep them engaged and return for more. In addition, adding a signup form to your site helps you to build trust with potential customers. By demonstrating that you’re willing to give away valuable information for free, you can show that you’re an authority in your field and interested in helping others. As a result, adding a signup form to your website can be an excellent way to grow your email list and build relationships with potential customers.

Create a landing page 

One way to increase signups is to create a landing page specifically designed for subscribers. A landing page should be focused on a single call to action, and it should make it easy for visitors to sign up for your email list. Additionally, you can use a landing page to provide more information about your brand or product, which can help to build trust with potential subscribers. By taking the time to create a well-designed landing page, you can significantly increase the number of people who sign up for your email list. As a result, you’ll be able to reach more people with your marketing messages and grow your business more quickly.

There you have it: a few simple tips that can help you grow your email list. You can reach new subscribers and build your business by offering a freebie, marketing your list on social media, adding a signup form to your website, and creating a landing page. So what are you waiting for? Get started today and see the results for yourself.

Laine

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