Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.
Research shows that in 2022 so far, 72% of customers preferred email as their main channel for business communication. And that email is 40% better at converting when compared to Facebook and Twitter.
Brands can use a number of tactics to encourage people to sign up to email marketing campaigns; including highlighting the value of these emails through the use of testimonials, or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.
Offer Free Content
One of the most popular tactics is to offer those that signup something free, such as a free download, or other forms of free content that can really offer value to the subscriber. It’s a great way to get people to part with their email address.
Remember the Importance of Placement
If nothing else, you need to keep in mind that placement is key. You need to make sure that visitors land on your home page, otherwise called your landing page, and they must immediately make the decision to signup for the email marketing campaign. Provide the option in numerous places on your site. You can place a signup box in a fixed place on your site. The header or footer work well.
Turn the Newsletter Into a Product
This tactic is used by many of the multimillion-dollar companies who recognize how the newsletter can be used as a powerful tool to engage your customers or potential customers. You need to make sure that your newsletter doesn’t come across as spammy, or you will quickly lose subscribers. Creating a newsletter that is packed with useful information and laid out in a way that is easy for subscribers to read and understand will have more and more consumers heading towards signing up for quality emails because of the value they offer.
Your email subscribers are at the heart of your email marketing campaign, and you need to recognize the numerous ways that you can increase your subscriber base and ultimately increase your revenue.