Email Marketing Archives - Laine Sutherland Designs

How to Spot Phishing Emails and Protect Yourself From Website Scams

Laine Sutherland — Tue, 10 Feb 2026 21:49:04 +0000

Phishing emails are becoming increasingly sophisticated. Many no longer contain obvious spelling mistakes or strange links. Instead, they rely on urgency, authority, and fear to pressure people into acting quickly. Recently, I became aware of emails being sent impersonating me, offering compliance reviews and requesting payment for system-level updates. While this situation was addressed quickly, […]

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Enhancing Email Security: Adding SPF, DKIM, and DMARC Records

Laine Sutherland — Tue, 06 Feb 2024 21:23:13 +0000

Ensuring that your emails are reliably delivered to your audience and protecting your domain from unauthorized use is more important than ever. Implementing SPF, DKIM, and DMARC records in your DNS settings is a key step in securing your email communications. While the process might sound technical, it’s quite manageable with the right guidance. This […]

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Understanding Email Deliverability: Navigating the New DMARC Policies

Laine Sutherland — Tue, 06 Feb 2024 20:42:21 +0000

Email deliverability plays a crucial role in how successful your email campaigns are. Think of it as ensuring your emails land in your recipients’ inbox, not their spam folder. Recently, Google and Yahoo announced changes to their DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. These changes can impact whether your emails reach your audience. […]

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Creating buzz for your new website

Laine Sutherland — Mon, 27 Feb 2023 18:38:40 +0000

Launching a new website is an exciting venture, but it can also be a daunting task. After all, simply launching your website isn’t enough to ensure its success. You need to create a buzz around your website to generate interest and drive traffic. In this blog post, we will discuss ten ways to create hype […]

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Build your email list with downloads

Laine Sutherland — Sat, 24 Sep 2022 16:42:28 +0000

A mailing list is the lifeblood of your online business. If you have a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted subscribers who have already shown interest in your site, […]

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Email Marketing Tips for Your Business

Laine Sutherland — Sat, 24 Sep 2022 00:25:51 +0000

Email marketing is an excellent way to connect with your customers without having to spend a lot of money. Newsletters are one great way to get people to sign up. Here are 5 email marketing tips your business should implement. 1. Make subscribing easy Create a form to sign up on your home page, Facebook […]

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Promoting Your Newsletter

Laine Sutherland — Sat, 24 Sep 2022 00:04:14 +0000

If you are just in the process of starting a newsletter, congratulations! Perhaps you are getting a few new subscribers each week, but for the time it’s taking you to create your newsletter you really want to see subscription at least over a hundred and eventually much higher. How do you do this? You promote […]

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Creating an Effective Email Subject Line

Laine Sutherland — Fri, 23 Sep 2022 23:41:42 +0000

The subject line of your email is very important, and so it pays to give it the necessary attention to get it right. A poorly constructed subject line could result in your emails being flagged as spam, not opened, or a person unsubscribing. Your email subject line should always be a call to action. A […]

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Types of Emails You Need to Use

Laine Sutherland — Fri, 23 Sep 2022 23:32:44 +0000

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of email campaign, and that’s a big mistake! Let’s […]

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Common Email Marketing Mistakes

Laine Sutherland — Fri, 23 Sep 2022 21:27:15 +0000

Email marketing can be a very effective sales tool; however, it sometimes gets a bad reputation, because those using it don’t understand the correct way to make use of it. Like any marketing tool, it can be used correctly for great success, or poorly and destined for failure. There are some common email marketing mistakes […]

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How Email Marketing Can Grow Your Business

Laine Sutherland — Fri, 23 Sep 2022 21:27:13 +0000

Running a business today involves a number of components that never existed in the past. While business owners have a much greater reach to find their consumer, they also face a great deal more competition. The businesses that are the most successful are able to think outside the box and take advantage of tools that […]

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Top Tips to Help You Boost Your Email Subscribers

Laine Sutherland — Fri, 23 Sep 2022 21:27:11 +0000

Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns. Research shows that in 2022 so far, 72% of customers preferred email as their […]

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