If you’re in the market for an e-commerce website where you can sell anything and everything, few tools can beat WooCommerce. One, because at its core, WooCommerce is free, and two, because the open-source plugin is made for seamless integration with my favorite CMS and website builder – WordPress.
Below are some of its other advantages.
Cost-Effective
Most e-commerce websites will cost you hundreds, sometimes thousands of dollars a month to access full functionality. However, the basic version of the e-commerce plugin will cost you $10 only. The basic version is enough if you only intend to sell a few courses or digital downloads.
Fortunately, like WordPress, most of WooCommerce’s other add-ons to boost functionality are free.
Easy to Use
WooCommerce might not have a built-in drag-and-drop builder, but it’s compatible with tons of FREE WordPress plugins to add any functionality you may want. It’s also highly customizable, allowing you to create an e-commerce store to sell all product types.
Extensive Paid & Free Add-ons
WooCommerce is an open-source plugin, just like WordPress. As a result, both enjoy a vast network of developers who build efficient and practical add-ons to improve functionality. Some of the best free and paid WooCommerce add-ons include:
- Bookings plugin – essential if the services you’re selling require an appointment
- Membership plugin – great if you intend to offer exclusive access to certain areas of your site, such as a course, a download, or a premium service
- SuperStore plugin – ideal if you want to create a store selling a variety of products
- Social Login plugin – when most users visit websites that require user login, they want to log in as fast as possible without necessarily creating an account. This plugin integrates your WooCommerce store with different social media platforms allowing visitors to log in with their social media profiles
These are just some of the plugins available to improve your site’s functionality.
SEO Friendly and Integrates with Yoast
When building your store, SEO optimization it’s essential. It’s how your websites rank higher in search engines, attracting more traffic and increasing the likelihood of making a sale.
Integration with Yoast SEO improves the chances of your store’s products appearing in search engine featured snippets. Additionally, it allows you to visualize how your store appears on Google.
However, it’s Yoast SEO’s ability to optimize your XML sitemap automatically, improve your breadcrumb navigation, and help you customize your product descriptions that make all the difference.
Sell What You Want and Great for Digital Downloads
Like other expensive e-commerce platforms, WooCommerce allows you to sell any product at a fraction of the cost. WooCommerce excels in digital downloads, making it the best e-commerce platform for teachers and trainers.
