The truth of the matter is that anyone can build their own brand, and if you have time then you can probably do it pretty well if you have the patience to do your research, scroll through thousands of fonts and graphics and sit down and create countless revisions before settling on your final design.
The two main reasons to hire a pro are time and experience.
Building a brand takes time – lots and lots of time. A designer will normally work with you for a set amount of time. It will either be for a month or for a specific number of revisions. It is their job to provide you with proofs, create mockups and put together brand boards so that you don’t have to do all the nitty gritty. They will use your ideas to create a brand that you absolutely love. It is their full time job to create beautiful designs for their clients. If you were to DIY your own logo or branding, you would need to schedule in the same time, if not more, to play around with designs and to create something you love.
Your designer will normally work with a specific niche market. It may be teacherpreneurs, womepreneurs or mompreners. They have spent hours researching and understanding your specific target audience and what appeals to them specifically. They will know what fonts, colors and graphics work well with your chosen market. They will also know which elements have been overused and know where to look to find new and exciting ideas for your branding.
One reason to DIY your own branding is if you are really not sure what you want and want to experiment with different fonts, graphics and colors. You might want to create a few different logos which your designer might normally charge your for. You may want to do this so you can ‘live with them’ for a little while to see whether you like them or not or even ask your friend’s and family’s opinions. If you do decide to DIY, it is always a good idea to spend a fair deal of time researching various design styles, creating a brand board first and then making sure your design styles are unique and properly reflect the message you want your brand to send to your audience/customers.
Whichever you decide to go for, make sure you are making the right decision for you and your brand!