Image is a vital factor in any branding effort. Color is part of the process of building an image. You might notice, several top businesses are recognized by their distinct colors. Therefore, you need to realize the impact it can have establishing your business’s image amongst consumers.
Importance of Color
Although it might seem trivial, color affects the memory recall of consumers on your product or company overall. When they think of a certain color similar to the ones used by your brand, then they will easily associate that color with your product. The presence of color will then stimulate one’s senses and send message signals without having to initiate a communicative pattern.
Now that you know the role that color plays in your brand strategy, the next big step is choosing the color to use. However, even this one shouldn’t be difficult, provided that you have clearly set out the guidelines and the vision you have for your business. Once you have chosen the color, you must then use that in all of your business promotional materials to further enhance the prominence of the color in association with your brand.
Each color have a universal meaning that you must take into account before using it in yourbranding efforts. Here are basic colors to consider:
Blue
The color blue, universally speaking, is a well-liked color. It exudes a feeling of trustworthy, responsibility, and security. That is why blue is also commonly used in the business industry because it is not only pleasant to look at, but it exudes a positive vibe as it is a color associated with the sea and sky. The message of stability conveyed by the use of this color builds up trust amongst individuals.
Red
Another popular color used in several brands. The color red is an attention grabbing color that creates the impression of being aggressive and energetic. This color is utilized by businesses who want to evoke emotion and quick response from potential customers. Fast food chains typically use the color red because it exhibits a hot, burning feel and an intense attitude.
Green
Green connotes health and serenity. But the meaning can differ though according to the shades of green used. Lighter shades of green produce a calming effect, while darker ones exude wealth and prestige.
Yellow
This is a color closely associated with the sun. Therefore, it is a color that you might want to use if you want to establish a positive message of optimism and warmth. There are also varying shades for this color, but their meaning ranges from creating motivation to producing positive energy. Bright yellows effectively captures the eyes, so you might want to use this color for displays, and you can get people’s attention, which is the first step in every purchase process.
Black
This is a classic choice of color for a business brand. Aside from that, it also connotes a bold, powerful, and sophisticated persona. Therefore, this color is quite common for expensive products or gadgets.
White
As always, white signifies simplicity and purity. Because any white object produces a certain level of brightness, it is good for use on signage. The same with black, it also helps you achieve a professional and powerful image. This color is best associated with products relating to health and sanitary care.
Use all these pointers when choosing a color for use on your branding strategy, and you will be able to produce more impact on your marketing campaigns.
