If you are just in the process of starting a newsletter, congratulations! Perhaps you are getting a few new subscribers each week, but for the time it’s taking you to create your newsletter you really want to see subscription at least over a hundred and eventually much higher. How do you do this? You promote your email newsletter the same way you would promote your website or your blog.
You need to create:
A call to action
Should express the frequency and the theme of the newsletter. Should say something like Sign up for our Weekly Newsletter…
A landing page
Describe why a visitor should subscribe, the frequency of your newsletter, the content, testimonials from those already receiving the newsletter, even a screenshot of the newsletter.
The form or form page
This should be short and include first name, last name, social media info, company, email address. The briefer the form the better. You might not even include the last name.
A thank-you note or page
A thank-you note confirms your subscriber’s credentials have been captured correctly. You can also include a note about when the first email will land in their inbox, or if they should add your email address to their ‘not-spam’ list.
Promoting Your Newsletter
Promoting your newsletter can be a lot of fun. Let’s look at ways you can accomplish this.
Be sure to have a call to action in the sidebar of your blog and at the end of some of the blog posts. A call to action with your email newsletter is at the top of the funnel call to action, which generally performs the best in blog content.
#2 Website Call to Action
You should have at least one call to action on every website page. In fact, it’s a lot better if you can have two to three calls to action on each page.
#3 Emails that Nurture Leads
To promote your newsletter, set up a lead nurturing email or a welcome email. It’s an excellent strategy to build readers’ trust, and get them excited about the content they will receive from you. It is also a great place to provide your first free download!
#4 Landing Page Form
On your home page, add a form asking readers if they would like to subscribe to your newsletter. It’s an easy way to grow your subscribers.
You should promote your newsletter every chance you get. Have your visitors fill out the form to subscribe and get on your list to receive the newsletter.