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How to Install Google Analytics

Google Analytics is a powerful tool that can track website traffic and conversions. To use this tool, you must first install it on your website. This blog post will provide basic instructions on how to install Google Analytics on a WordPress website. We will also provide instructions on how to set up a universal analytics property.

What are the benefits of installing Google Analytics to your WordPress Website?

Although many website analytic tools are available, Google Analytics is one of the most popular because it is free and relatively easy to install.
Besides helping you track your website’s traffic, Google Analytics can also help you:

-Monitor your site’s overall health
-Detect errors and issues on your site
-Diagnose problems with specific pages on your site
-Debug tracking code issues

This information can be precious in helping you to improve your website and grow your business. For example, if you see that most of your visitors are only staying for a few seconds, you know that you need to work on making your site more engaging. Or, if you see that people are leaving after viewing just one page, you may want to look into why this is happening and try to make it easier for people to find the information they are looking for.

Installing Google Analytics on your WordPress website is a relatively simple process. You can use two methods: directly adding the code to your website or using a plugin. We’ll go over both ways to decide which one works best for you.

Adding the Code Directly to Your Website

If you feel comfortable editing your website’s code, this method is probably the best option. First, you’ll need to sign up for a Google Analytics account and get your tracking code. Then, you’ll need to add the code to your website’s header.
You can do this by editing your theme’s header.php file or using a plugin like a Header and Footer Scripts. Once you’ve added the code, save your changes and upload the file to your server.
That’s it! You’ve successfully installed Google Analytics on your WordPress website.

Installing a Plugin

If you don’t feel comfortable editing your website’s code, you can install a plugin to do it for you. Here is a step-by-step guide on how to accomplish this:

  • Open and Create an Account with Google Analytics

The first step is to open and create an account with Google Analytics. You can do this by going to the [Google Analytics website](google.com/analytics). Once on the site, click on the “Create an Account” button in the top right corner.

You will be asked to fill out some basic information about your website. This includes your website’s name, URL, time zone, and industry category. After filling out this information, click on the “Get Tracking ID” button.

  • Login to your Google Account

The next step is to log in to your Google account. If you don’t have a Google account, you will need to create one before you can continue. Once you are logged in, accept the terms and conditions.

  • Create a GA Property

Now you need to create a GA property. You can do this by going to the Admin section of your account and clicking on the “create new property” button. Once you have clicked this, you will be given the option to create either a GA or a Universal Analytics property. Choose whichever one you prefer and follow the instructions.

  • Install MonsterInsights Plugin

The next step is to install the MonsterInsights plugin onto your WordPress site. This will allow Google Analytics to track your website traffic and activity. Simply go to your WordPress dashboard and search for “MonsterInsights” in the plugins section. Once you have found it, click “install” and then “activate.”
Your Google Analytics account is now set up and ready to use! These were just the basic instructions on how to do it.

Installing Google Analytics on your WordPress website is a quick and easy process that can be completed in just a few minutes. By following the basic instructions outlined in this blog post, you will be able to get started tracking your website traffic and data in no time.

Laine

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