Your cover page is the cherry on top of your product cake – it is the first thing your buyers will see when browsing through your store or in the search results. Creating an eye catching product cover page is super important so that your product stands out from the crowd and gets noticed by buyers. This little how to will give you some easy tips on how to create a beautiful cover page for your Teachers Pay Teachers product. *You may copy any of the layouts on this page in your own cover designs!*
A bold title is essential and needs to be easily readable on your product thumbnail (i.e. before a buyer hovers over the image and it enlarges). Your title should be an easy to read font – sans fonts or large chunky fonts will always work best. If you want to use a pretty script font then use this sparingly and as an accent rather than the main text. Bonus tip: When using rainbow lettering, avoid light, lemon yellow as these do not show up clearly (unless on black) Rather use an orange yellow.
Limit additional text
To avoid your cover looking too busy, limit any additional text. Confine sub titles to a short sub title below the main title or at the bottom of the page. A thin band of color behind your caption is always effective – just make sure the text on top is bolder and easily readable on top of the color. Bonus tip: if you find any additional text isn’t popping enough, adding a a darker outline can help it stand out more.
Include product images
Including a product image or two is a great way to show potential buyers what is included in your product. However, avoid adding too many pages as this could look cluttered and, also, the smaller the page, the less buyers can see of it. One or two larger product images or an image of your product in action will always work better. Bonus tip: Use a png ipad image to show an enlarged part of your product.
Clip Art & Photos
On your cover page, you want your product to be the main focus. To add interest, you could place your product images on top of a photo that relates to your product
. Adding a clip art image above these adds further interest. Place your clip art image in a unique way – extend it off the page so it looks like it is popping in or layer it between your product images. Only add the clip art if it enhances your cover design and doesn’t make it look too busy. You don’t want your buyers to think you are selling clip art either so be sure to use it sparingly and thoughtfully! Bonus tip: Add a shadow to the clip art to really make it look like it is popping.
It is not always necessary to stick with your branding color theme throughout your products. If you want a cohesive look throughout your shop, then a color scheme will work well for you. It is a personal preference. Clip Artists tend to keep all their products the same so that buyers can easily identify their products, however you may want to mix it up. You can even have themes for different custom categories or for product ranges. What is important is that you include your logo and copyright info somewhere on your page so that buyers can easily identify your product in the searches. Bonus tip: If all your cover pages have the same layout, it makes it super quick to set up your cover page for each product. Also, if you keep the same layout, you can play around with colors & fonts and everything will still look cohesive.